SKIM Analytics
2016
Fullstack Web developer / UX Design
SKIM virtual shelf displays test products in a competitive environment, on a digital retail shelf, replicating the consumer’s in-store purchase situation. At SKIM, virtual shelves are utilized in Choice-Based Conjoint type of studies, often related to consumer goods portfolio pricing strategies. The power is in closely replicating a retail shelf, while at the same time maximizing our flexibility to influence different aspects of shelf design and measure their impact on consumer choice behavior.